Why is Google My Business Important for SEO?

Today, “Why is Google My Business Important for SEO?” is going to be the important

question we will answer.

In the ever-evolving landscape of digital marketing, staying ahead of the curve is crucial.

It’s not just another digital marketing buzzword; it’s a game-changer that can transform the

fate of your business.

Let’s jump into exploring how optimising your Google My Business (GMB) profile can make

all the difference.

 Enhancing Local Search Visibility

Optimising Your Google My Business Profile

When it comes to SEO, local search visibility is a gold mine waiting to be tapped.

Your GMB (Google My Business) profile serves as the gateway to this treasure trove.

By optimising your GMB profile, you ensure that your business appears when potential

customers in your vicinity search for relevant products or services.

Think of it this way:

if you’re running a cosy café downtown, wouldn’t you want anyone looking for a good latte

nearby to find you?

That’s where a well-optimised GMB profile shines.

Local SEO Ranking Factors

Now, you might wonder, “What factors affect my local SEO ranking on Google?”

The answer lies in the intricate web of data that Google’s algorithms analyse.

These algorithms take into account several factors, including:

Relevance: How well your business matches the user’s search intent.

Distance: How close your business is to the searcher’s location.

Prominence: How well-known and reputable your business is.

Your GMB profile directly impacts all these factors. 

By optimizing it, you improve your chances of ranking higher in local search results.

Check out Whitesparks 2023 local search ranking factors lists for a more in-depth view of

local ranking factors.

Building Trust and Credibility

Customer Reviews and Ratings

Trust is the cornerstone of any successful business.

In today’s digital age, potential customers often turn to online reviews and ratings

before making a decision.

This is where GMB reviews come into play.

Imagine you’re looking for a reliable plumber.

You come across two options:

one with numerous positive reviews and another with no online presence.

Which one would you choose?

Most likely, you’d lean towards the plumber with reviews. 

It’s a natural inclination and your potential customers think the same way.

Accurate Business Information

Inaccurate or inconsistent business information online can lead to confusion and mistrust.

GMB allows you to maintain accurate and up-to-date information about your business,

including your address, phone number, website, and business hours.

Ensuring that this information is consistent across the web instils confidence in your

potential customers and aids in SEO.

Have a look at our Complete Google Business Profile Guide (2023) for a full overview.

Increasing Website Traffic

GMB Posts and Updates

Your GMB profile isn’t just a static listing; it’s a dynamic platform that allows you to engage

with your audience through posts and updates.

These posts can highlight promotions, events, or new products and services.

When potential customers find these posts while searching, it can pique their interest and

drive traffic to your website.

Consider this scenario:

You’re a boutique clothing store, and you post about a flash sale on GMB.

A fashion enthusiast in your area searching for “stylish clothing” stumbles upon your post

and is intrigued.

They click on your website link and explore your offerings straight from Google!

Even if you don’t have a ranking page for that keyword.

That’s the power of GMB posts.

Click-Through Rates (CTR)

High click-through rates (CTR) are a strong indicator of content relevance and quality,

which are vital for SEO.

Users who see compelling GMB posts are more likely to click through to your website.

Google recognizes this engagement and rewards it with better SEO rankings.

 Mobile Optimization

Mobile-First Indexing

Mobile usage is on the rise, and Google has acknowledged this by adopting a mobile-

first indexing approach.

This means that Google primarily uses the mobile version of your site’s content for ranking

and indexing.

Your GMB profile, with its mobile-friendly interface, plays a significant role in ensuring your

business is mobile-optimised.

Picture this:

A hungry traveller in a new city uses their smartphone to search for “best pizza near me.”

Google displays local results, and your pizzeria’s GMB profile shows enticing images and


The user clicks on your profile.

Finds your menu easily readable on their mobile device, and decide to visit your restaurant. 

This seamless mobile experience not only delights the user but also contributes positively to

your SEO efforts.

Voice Search Compatibility

With the rise of voice-activated devices like Siri, Alexa, and Google Assistant, voice search

is becoming increasingly prevalent.

Users often perform voice searches to find local businesses or inquire about products and


Optimising your GMB profile ensures that your business is voice search-ready, increasing

your chances of being the top choice when users ask voice assistants for recommendations.

Tracking and Analytics

GMB Insights

One of the most significant advantages of using Google My Business is the access it

provides valuable insights and analytics.

GMB Insights offers a plethora of data about how users interact with your business listing.

You can see how many people viewed your profile, and requested directions to your location,

or call your business directly from the search results.

This information allows you to make informed decisions about your marketing strategies and

fine-tune your SEO efforts.

Performance Metrics

Understanding the performance metrics of your GMB profile is like having a compass in the

digital marketing wilderness.

You can track the number of clicks, calls, website visits, and requests for directions your

listing receives.

By analysing these metrics, you can identify areas that need improvement and capitalize on

what’s working well, ultimately boosting your SEO performance and again answering the

question of “Why is Google My Business important for SEO?”

Competitive Advantage

Stand Out from Competitors

In a competitive market, setting your business apart from the rest is vital.

An optimised GMB profile can be your secret weapon.

Imagine you run a bakery, and your GMB profile displays mouthwatering images of your

freshly baked goods, along with glowing reviews.

When a potential customer searches for “best bakery near me,” your listing 

stands out, enticing them to choose your bakery over others.

This differentiation can be a game-changer in the fiercely competitive world of SEO.

Local Pack Placement

Ever noticed the “Local Pack” – the snippet of local business listings that appear prominently

in search results?

Securing a spot in the Local Pack can significantly boost your visibility.

Your GMB profile plays a crucial role in achieving this. 

Google’s algorithms rely heavily on GMB data to determine which businesses make it into

this coveted space.

A well-optimised GMB profile can help you secure a prime position in the Local Pack, driving

more traffic and customers to your business.


The question of “Why is Google My Business important for SEO?” has a straightforward and

simple answer.

It’s importance to local SEO is vital!

Being a gateway to trust-building, increased website tracking and local search visibility

through Google Searches and Map Pack results.

You’re not just entering another directory but opening a new door to a world of

improved online presence, to change the way users view you through Google.

Now you know about the importance of your Google My Business profile, What’s

your next move?


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By Luke Elwes
Updated October 06, 2023
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