How to Easily Add Socials to Google Business Profiles in 2023

In 2023, Google introduced a new global feature, allowing owners and managers to add socials to Google Business Profiles. 

This feature is a game-changer for businesses looking to enhance their online presence. 

Here’s how you can seamlessly guide on how to add socials to Google Business Profiles.

Understanding the Importance of Adding Socials to Your Google Business Profile

Why Linking Social Media to Your Google Business Profile Matters

Being able to add socials to Google Business Profiles is a strategic move that can significantly boost your online visibility. 

This integration helps in creating a more comprehensive online presence, making it easier for potential customers to find and connect with your business across various platforms.

Further helping to build trust and connection with users who are interested in your services and social presence.

The Benefits of Showcasing Social Media on Google Business Profiles

Showcasing your social media profiles directly on your Google Business Profile can lead to several advantages. 

It can help you increase your online engagement, connect with your audience, and establish your business as a credible and trustworthy choice.

Step-by-Step Guide on How to Add Socials to Google Business Profiles

1. Accessing Your Google My Business Dashboard

To get started, log in with the email account that manages your Google Business Profile. 

Once logged in, click on the “Edit profile” option.

2. Navigating to the “Contact” Section

Scroll down to find the “Contact” section on your business profile. 

This section is located just below the About field.

3. Adding Social Media Links

Click the “Add social profile” button, and you’re on your way to integrating your social media platforms.

Here are your options to add socials to Google business profiles:

  • Instagram
  • X / Twitter
  • LinkedIn
  • Facebook
  • YouTube
  • TikTok
  • Pinterest

4. Verifying and Saving Changes

After selecting the social platform you want to link, make sure to add the correct URL for your social media profile. 

It’s essential that the URL is accurate and does not redirect.

Common Questions and Troubleshooting

What If My Social Media Links Don’t Display Correctly?

In some cases, the social media links may not display correctly. 

If this happens, revisit the URLs to ensure their accuracy and non-redirecting status.

Can I Link Multiple Social Media Accounts?

Yes, you can link multiple social media accounts, making it easier for users to connect with your business across various platforms.

Do Socials on Your Google Business Profiles Affect SEO?

Integrating social media links into your Google Business Profile can indirectly impact your SEO. 

A comprehensive online presence that interlinks between different profiles and platforms can help improve your overall visibility and credibility, which can positively influence your search engine ranking.

Leveraging Social Media Integration for Business Success

Boosting Engagement and Visibility

By connecting your social media profiles, you enhance your ability to engage with your audience, resulting in increased visibility and interaction with potential customers.

Increasing Customer Trust and Credibility

Displaying your active presence on social media can instil trust and confidence in potential customers. 

They are more likely to choose a business with a robust online presence.

Tracking Performance and Analyzing Insights

Integrating social media also enables you to track performance and analyze insights, helping you refine your digital marketing strategy for even better results.


In conclusion, being able to add socials to Google Business Profiles can be a unique opportunity to both provide a more enriched user experience as well as helping you expand your online presence with your Google Business Profile optimisations.

Are you going to optimise your profile using our “How to add socials to Google business profiles” guide to help you today and continue to optimise your Google presence today?


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By Luke Elwes
Updated October 19, 2023
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