What is On-Page SEO?
On-page SEO is a search engine optimization technique that improves a website’s page content to increase the chances of ranking higher on Google.
The main goal of this technique is to make search engines and users better understand a page’s content.
This can lead to more online traffic and visibility, which leads to higher revenue and online sales.
Why is On-Page SEO important?
On-page optimizations are crucial for search engines to understand your website’s content. Without it, your target audience and those looking for the value you provide may not be directed to your pages.
This means search engines like Google, Bing, or Baidu won’t direct relevant users to your site.
As a result, your website’s visibility, traffic, and engagement will suffer. This can negatively impact your online success and growth.
How can I improve my On-Page SEO?
Luckily, there are many options to improve your website’s on-page metrics.
As on-page SEO is a generic term that covers many parts of a webpage’s contents, some elements will provide more success than others.
But, overall, 3 main categories parent these techniques…
The 3 Categories of On-Page SEO
The 3 on-page categories are site architecture, content, and html.
Site Architecture
The site architecture of your website is the foundation of effective on-page techniques. This refers to the structure and organization of your website, including the way pages are interlinked and how content is categorized.
A well-structured site architecture can make it easier for search engines to crawl and index your site, leading to better rankings in search results.
In addition, it can improve user experience across your site, making it easier for visitors to find the content they’re looking for.
Content
High-quality, relevant content is one of, if not the most essential factor of general SEO. This includes your text, images, videos, and other media within your website.
The content should be well-written, informative, keyword focused, and engaging for your target audience.
It should also follow E-E-A-T and Y-M-S-L Content concepts when necessary. These concepts aren’t direct ranking factors, but can drastically improve content quality when used correctly.
HTML
Improving the HTML code structure of your website allows search engines to understand what the content on your page is about. This can include images, body text, and section topics.
This includes common on-page elements like meta tags, header tags, alt tags, and other HTML elements that provide search engines with information about the content of your pages.
As there are many focused techniques in each of the 3 categories, we’ve highlighted a few of the important ones in the section below that we provide.
Crucial On-Page SEO Service Techniques
Without on-page SEO services, the chance of your website being found organically is close to zero.
With this being said, there are tens, if not hundreds of potential changes that can improve online visibility.
At RankRoc, we prioritize changes that can make a difference. Here are some ways we can boost your website’s on-page metrics.
Focus Keyword Usage
Keyword usage on web pages is a vital part of on-page SEO services.
Not only can we find you the right keywords for your pages, but we can implement these findings across your website.
High Quality Content
Content quality is considered by some as the number 1 ranking metric of Google.
We’ll make sure your site’s content displays your niche expertise and provides value to your users while following on-page guidelines.
URL Optimization & Structuring
URLs show Google what your page is about and if it’s relevant to a searcher’s query.
We’ll create short and structured URLs for your pages that include the keyword you’re trying to rank for.
Titles, Headers & Meta Descriptions
We make sure that your title tags, H tags, and meta descriptions are properly optimized for SEO, by being unique, the correct length, and including your page’s focus keyword.
We use proven modifiers to enhance click-through rates to entice users to the page.
Internal & External Linking
At a base level, internal links spread authority around your site, and external links improve your content’s credibility.
We set a minimum of 3 internal links and 2 external links on every page to improve your site structure and content reliability.
PageSpeed & Core Web Vitals
PageSpeed is a direct Google ranking factor and is important for conversion rate and user experience.
By utilizing core web vitals and page speed insights, we can make your pages meet the correct technical requirements.
Our On-Page SEO Service Process
Our on-page services follow a structured framework to ensure that no step of the process is overlooked.
We also know that every business has different needs. We can adjust our processes to successfully tailor these changes to your business’s goals.
On-Page SEO Service Benefits
Investing in on-page services can bring several benefits to your business.
Check out some common rewards of successful service execution.
Improve Click-Thru Rate
Drive warmer, more qualified traffic to your website.
This can lead to higher website engagement, site dwell time, and revenue.
Boosted Conversion Rates
Increase the profitability and online success of your business.
SEO can improve your marketing ROI, which means traffic and leads can come cheaper.
Improved Target Market Reach
If Google can understand your page better, more of the right people will see your content.
As many experienced marketers know, the value this could bring is huge.
Higher Google Rankings
Higher search engine positioning can be extremely valuable.
Ranking above most websites for a search term can allow you to gain a large percentage of that search volume.
Longer Term Page Value
After on-page implementation, you can reap the rewards for much longer than an Ad campaign.
Effective techniques can drive traffic for months, if not years in the future.
Competitive Advantage
We’ll increase your understanding of your competitor’s gameplan and your own target audience.
This can help you find untapped opportunities within the market.
The Importance of On-Page SEO Services
Getting on-page seo right or wrong can be. the turning point of success, for better or for worse.
If you don’t believe us, some of these industry facts from 2023 will shock you.
%
of all online traffic is organic.
%
of people never go past the 1st page of search results.
%
of digital marketers say organic search has the best ROI.
%
closing rate for SEO-generated leads.
All statistics are taken from DemandSage’s 141+ Proven SEO Statistics for 2023
On-Page SEO FAQs
Still not sure about some parts of on-page SEO?
Check out some of our FAQs below to settle your uncertainty.
Is on-page SEO similar to off-page SEO?
Although on-page SEO and off-page SEO as vastly different, both techniques are done to increase Google rankings and organic traffic.
On-page refers to the changes and improvements directly on a website page, while off-page SEO refers to the changes made outside the website.
Some off-page techniques include link-building, social sharing, and guest blogging.
What makes good on-page SEO?
There are many things that could contribute to a website having a good on-page SEO profile.
Some of the most important factors are E-E-A-T content, optimizing meta descriptions and title tags, high quality content, and providing value that answers a user’s query.
Why is online reach important?
Online reach is important for business growth. The further your online reach is – the more traffic, leads, and ultimately sales you and your business can achieve.
Let’s have a chat
We know that deciding on services, budget, or even if you actually need SEO can be difficult
Schedule a call to get honest insights into what benefits SEO can bring you.
By the way – it’s free!
