In the highly competitive 94,000-strong accountancy industry.
Meaning it is harder than ever to stand out in the fast-growing industry of accountancy firms, accountants, bookkeepers and more!
So it’s more important than ever to diversify and grow your lead acquisition techniques to maximise your chances of business and online growth.
Firstly, What is SEO?
Search Engine Optimization (SEO) is a technique aimed at improving a website’s visibility and ranking on search engine results pages (SERPs), for a more targeted and more relevant audience than other marketing techniques.
Further incorporating a strong focus into your website’s content, making sure it is designed for your perfect customers as well as ensuring that your website’s structure, technical background and connections are made to ensure long-lasting results.
Why Do Accountants Use SEO?
Compared to other digital marketing technqiues, SEO is a cost-effective lead generation technique, bringing in new and qualified leads into a business.
When SEO techniques are applied strategically to a website they result in a more sustainable lead generation solution for a business.
Accountancy SEO Deliverable Results
- Increase Organic Traffic
- Improved User Experience (UX)
- Increased Conversion Rate
- Data-Driven Marketing Techniques
Accountancy SEO Vs Paid Advertising
If you’re considering digital marketing services it’s important to consider the different types of digital marketing available to your business.
And if you are already utilising another digital marketing technique, you should still concider the possiblity of combining techniques to 2x, 3x or even 10x your digital marketing results.
Pay Per Click (PPC)
Pay Per Click (PPC) is a digital marketing advertising technqiue in which your business pays a fee every time their advertisement is clicked by a user.
Pros
- Targeted: You can choose what keywords or audience you are targeting with your campaign.
- Customisable: You can adjust your campaign to work more effeciently from what has worked better.
- Fast: You will see the impact almost immediately from starting your campaign.
Cons
- Competitiveness: The highly competitive accountancy industry leads to a high & rising Cost Per Click on ads (Ad Fee).
- Continuous: If you stop investing in your PPC campaign you will immediately lose most or all of your traffic generated.
- Wasted Ad Spend: Not all visits to your site from an Ad lead to sales which can lead to a negative return on investment (ROI).
- Skipping Ads: A shocking 94% of people skip over the ‘Sponsored’ (Paid Ad) results section of the Google search.
- Time: As accounting is a highly competitive industry you will need to spend time ensuring your ads and ad copy are optimised fully to not disappear into the crowd.
Search Engine Optimisation (SEO)
SEO is a digital marketing technique focused in the organic optimisation of a businesses website to improve keyword rankings and appear naturally in user’s search results.
Pros
- Industry Leadership: By growing and ranking your website content, become industry leader too Google and users alike.
- Targeted: You can target and optimise your content to reach the specific and qualified leads for your business organically.
- User Trust: Most people trust in Google to rank the best content for their queries higher up, therefor passing that trsut onto your business as well.
- Sustainable Results: Once your website pages are ranking highly, you will maintain to take all that traffic forever until someone beats your rankings.
- Expanding Growth: As you build and rank your content the traffic from each keyword ranking will combine to help your business reach a wider target audience at once.
- General Website Improvement: SEO can second handly help your website’s page speed, user experience and website and user safety and security.
- Highly qualified Leads: When organically targetting keywords you can target specific search intent keywords that bring in the most qualified leads for your business.
Cons
- Slower Results: SEO takes time and precision to do efficiently and rank so it is common to take some time before seeing results in SEO campaign.
- Competitive: The high traffic accountancy keywords are still competitive to rank for, meaning more work and effort is needed.
- Algorythem Changes: The Google algorythem is always changing whcih can lead to changes in keyword rankings.
- Continuous: In highly competitive indsutries maintaining high rankings takes continuous optimisation.
SEO Services for Accountants
When it comes to SEO for accountants there are many technqiues to use.
But these are the ones we think make the biggest difference too accountancy businesses’ online presence.
Local SEO For Accountants
Crucial SEO technique for accountants to make sure that you are reaching you local community that is in need of your services.
Google Business Profile
Creating or Optimising your Google Business Profile to ensure it is fully equipped to attract more high quality leads to your website and business.
On-Page SEO For Accountants
The process of optimising the content currently on your firms website to target and rank for specific keywords.
SEO Content For Accountants
Build high ranking, people first content throughout your website or on your blog to become an online accounting industry leaders.
Keyword Research For Accountants
Crucial to make sure your content targets the correct keywords as well as collecting any easy traffic oppertunities available to level up your online business reach.
Conversion Rate Optimisation For Accountants
The vital process of optimisaing your conversion rate to make sure that people aren’t just finding your website more but also converting into paying customers.
We’re here to help with your Next Strategy
Top Accountancy Keywords
Here are the top Accountancy keywords along with their search volume (searches per month) that you could possibly rank for by using SEO techniques.
There are many more keyword possibilities to choose from depending on your specific practices, location and more.
Accountant
Search Volume
27,100
Cost Per Click
£5.98
Chartered Accountant
Search Volume
8,100
Cost Per Click
£2.48
Accountancy
Search Volume
3,600
Cost Per Click
£1.87
Accountancy Firms
Search Volume
2,400
Cost Per Click
£2.39
Tax Accountant
Search Volume
14,800
Cost Per Click
£4.98
Accountants Norwich
Search Volume
590
Cost Per Click
£3.29
SEO for Accountants FAQs
Got more burning questions about SEO for Accountants?
We’ll attempt to answer them below.
Reach out if you have anymore questions.
Do Accountants Need SEO?
Yes, accountants can massively benefit from SEO.
It helps them reach a broader audience, increase online visibility, and attract potential clients.
A well-optimized website can enhance credibility and trust.
What is SEO for Financial Services?
SEO for financial services involves optimizing online content related to financial products, banking, and investment services.
It aims to improve search engine rankings, attract clients, and build brand authority in the financial sector.
What is SEO for Accounting?
SEO for accounting is the practice of optimizing online content and websites to improve their visibility in search engine results.
It involves using keywords, meta tags, and other SEO strategies to attract organic traffic.
