Privacy Policy.

Privacy is of extreme importance to us at RankRoc.

Learn about the measures we take to keep your private information safe.

[ Current version of this Privacy Policy: V1.1 – July 14 2023 ]

Key Information

This Privacy Policy is related to information collected and processed by RankRoc LTD (Company Number 14592541). RankRoc LTD is registered with HMRC in England and Wales.

RankRoc considers that protecting your information is very important and we recognise that you have an interest in how we may collect, use and share such information.

Data Protection Statement outlines how we use and protect your information and states the principles which reflect our commitment to safeguarding that information. Note that this policy is in line with the 2018 GDPR

0. Data Protection: Our Principles

0.1 Comply with obligations under the UK Data Protection Act 1998, the GDPR of May 2018 and other relevant legislation;

0.2 Keep your personal information and the business you do with us in strict confidence;

0.3 Obtain your personal information lawfully and fairly;

0.4 Maintain appropriate procedures to ensure that personal information in our possession is accurate and, where necessary, kept up to date;

0.5 Choose ethical and legal third party data processing companies when such services are required;

0.6 Maintain appropriate safeguards to protect personal information against loss, theft, unauthorised access, disclosure, copying, use or modification; and

0.7 Not sell your personal information.

1. Introduction

1.1 We are committed to safeguarding the privacy of our website visitors and service users.

1.2 This policy applies where we are acting as a data controller with respect to the personal data of [our website visitors and service users]; in other words, where we determine the purposes and means of the processing of that personal data.

1.3 We use cookies on our website. Insofar as those cookies are not strictly necessary for the provision of our primary services of training and consultancy work, we will ask you to consent to our use of cookies when you first visit our website.

1.4 In this policy, “we”, “us” and “our” refer to RankRoc LTD. [ For more information about us, see Section 12 below.]

2. What Personal Data We Collect

We may collect one or more of the following types of information, but are not limited to:

2.1 Client Information:

  • Name and Job Title
  • Business information including postal and billing addresses and website address;
  • Contact information including email address and phone number;
  • Login credentials for acting on services we have been hired to provide.
  • Demographic information such as postcode, preferences and interests;
  • Communication details and history
  • Email communications
  • Other information relevant to a project that we may supply a quote for or information relevant to managing a project that we are contracted to work on  with you.
  • Other information relevant to a project that we supply a quote for.
  • Other information relevant to managing a project that we are hired to manage.

2.2 Website Information:

  • Cookie information (explained in more detail below);
  • Website User information from tools such as Google Analytics. This may include user behaviour data, IP addresses, Device and browser information, Location data, referrer data, and cookie data.

2.3 SEO-Specific Information

  • SEO Specific information for services we have been hired to provide. This may include but are not limited to Keyword Data, Backlink Profile Data, Social Media Data, Competitor Data, Content Data, SEMrush Data, Google Analytics Data, and Google Search Console Data.

3. Why We Collect Personal Data

We may collect information for one or more of the following reasons, but are not limited to:

3.1 Service Delivery: To provide and manage the services to which you have subscribed or that you have requested.

3.2 Communication: To establish and maintain contact with you, respond to your inquiries, and manage our relationship with you.

3.3 Legal Compliance: To comply with our legal and regulatory obligations.

3.4 Business Improvement: To enhance our services, website, and business operations, informed by our legitimate interests in maintaining and growing our business.

3.5 User Experience: To develop and improve your user experience based on the personal preferences and the feedback we receive from you.

3.6 Marketing: To keep you updated about our services and offerings, subject to your consent or our legitimate interests.

3.7 Security: To maintain the security and integrity of our website and services, prevent fraud and illegal activities, and verify user identity, based on our legitimate interests in ensuring the security of our operations.

3.8 Personalisation: To deliver tailored content and services, informed by your preferences and our legitimate interests in providing personalised experiences.

3.9 Analytics: To conduct statistical analysis and understand user interactions with our website and services for the purpose of enhancing our offerings.

3.10 Training: To improve our services and staff competence, using customer inquiries and feedback as a resource.

3.11 Operational Management: For the conduct of business operations, compliance with internal policies and procedures, auditing, and business reporting and analysis.

3.12 Feedback and Surveys: To solicit your feedback and conduct surveys to understand your views of our current services and identify new opportunities, pursuant to our legitimate interests in improving our offerings and developing new ones.

4. How We Use Your Personal Data

4.1 In this Section 2 we have set out:

  1. the general categories of personal data that we may process;
  2. the purposes for which we may process personal data; and
  3. the legal bases of the processing.

4.2 We may process data about your use of our website and services (“usage data”). The usage data may include, but is not limited to your IP address, geographical location, device location, browser type and version, operating system, referral source, length of visit, page views and website navigation paths, as well as information about the timing, frequency and pattern of your service use. The source of the usage data is our analytics tracking system and may include our live chat services. This usage data may be processed for the purposes of analysing the use of the website and services. The legal basis for this processing is our legitimate interests, namely monitoring and improving our website and services.

4.3 We may process information that you post for publication on our website or through our services (“publication data”). The publication data may be processed for the purposes of enabling such publication and administering our website and services. The legal basis for this processing is consent and/or our legitimate interests, namely the proper administration of our website and business and/or[the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract.

4.4 We may process information contained in any enquiry you submit to us regarding goods and/or services (“enquiry data”). Enquiry data may include, but is not limited to your name, email address, phone number, website URL, budget and any other data you provide us with during your enquiry. The enquiry data may be processed [for the purposes of offering, marketing and selling relevant goods and/or services to you]. The legal basis for this processing is consent.

4.5 We may process information relating to our customer relationships, including customer contact information (“customer relationship data”). The customer relationship data may include, but is not limited to your name (full name), your employer, your job title or role, your phone number, login details for various accounts,  your email address, email communication content, your contact details, your business’s address, and information contained in communications between us and you or your employer. The source of the customer relationship data is you or your employer. The customer relationship data may be processed for the purposes of managing our relationships with customers, communicating with customers, keeping records of those communications and promoting our products and services to customers. The legal basis for this processing is consent and/or our legitimate interests, namely the proper management of our customer relationships.

4.6 We may process information that you provide to us in the context of a service agreement between us. (“service data”) Service data may include, but is not limited to your name, email address, login credentials and any other information you provide us for the successful execution of the service we have been hired to provide. The legal basis of this processing is the performance of a contract or service between you and us/or taking steps, at your request, to enter into such a contract or service.

4.7 We may process information relating to transactions, including purchases of goods and services, that you enter into with us and/or through our website (“transaction data”). The transaction data may include your contact details, and the transaction details, but we will never process your card details ourselves – these financial transactions are described in 3.1 below. The transaction data may be processed for the purpose of supplying the purchased goods and services and keeping proper records of those transactions. The legal basis for this processing is the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract and our legitimate interests, namely the proper administration of our website and business.

4.8 We may process information that you provide to us for the purpose of subscribing to our email notifications and/or newsletters (“notification data”). The notification data may be processed for the purposes of sending you the relevant notifications and/or newsletters. The legal basis for this processing is consent and/or the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract.

4.9 We may process information contained in or relating to any communication that you send to us (“correspondence data”). The correspondence data may include the communication content and metadata associated with the communication. Our website will generate the metadata associated with communications made using the website contact forms. The correspondence data may be processed for the purposes of communicating with you and record-keeping. The legal basis for this processing is our legitimate interests, namely the proper administration of our website and business and communications with users.

4.10 We may process any of your personal data identified in this policy where necessary for the establishment, exercise or defence of legal claims, whether in court proceedings or in an administrative or out-of-court procedure. The legal basis for this processing is our legitimate interests, namely the protection and assertion of our legal rights, your legal rights and the legal rights of others.

4.11 In addition to the specific purposes for which we may process your personal data set out in this Section 2, we may also process any of your personal data where such processing is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person.

4.12 Please do not supply any other person’s personal data to us, unless we prompt you to do so.

5. Providing Your Personal Data To Others

5.1 Financial transactions relating to our website and services are handled by our payment services provider Starling. We will share transaction data with our payment services providers only to the extent necessary for the purposes of processing your payments, refunding such payments and dealing with complaints and queries relating to such payments and refunds. You can find information about the payment services providers’ privacy policies and practices at:

Starling – https://www.starlingbank.com/legal/privacy-notice/

5.2 We may disclose your personal data to our mailing list service provider Mailchimp, with your consent, given at the time of opting in to mailings.

5.3 In addition to the specific disclosures of personal data set out in this Section 3, we may disclose your personal data where such disclosure is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person.[ We may also disclose your personal data where such disclosure is necessary for the establishment, exercise or defence of legal claims, whether in court proceedings or in an administrative or out-of-court procedure.]

6. International Transfers of Your Personal Data

6.1 In this Section 4, we provide information about the circumstances in which your personal data may be transferred to countries outside the European Economic Area (EEA)].

6.2 We have offices and facilities in the United Kingdom. The European Commission has made an “adequacy decision” with respect to the data protection laws of each of these countries. Transfers to each of these countries will be protected by appropriate safeguards, namely the use of standard data protection clauses adopted or approved by the European Commission.

6.3 Our website is hosted by WordPress.com. The hosting facilities for our website are Automattic’s Data Centers, which are thousands of servers located in several separate data centres in different parts of the US and around the world. The European Commission has made an “adequacy decision” with respect to the data protection laws of each of this country. Transfers to this country will be protected by appropriate safeguards.

You can view Automattic’s data centre locations here:

https://automattic.com/automattic-data-centers/

6.4 You acknowledge that personal data that you submit for publication through our website or services may be available, via the internet, around the world. We cannot prevent the use (or misuse) of such personal data by others.

7. Retaining & Deleting Personal Data

7.1 This Section 5 sets out our data retention policies and procedures, which are designed to help ensure that we comply with our legal obligations in relation to the retention and deletion of personal data.

7.2 We establish the data retention period based on the duration of the service provided and the subsequent after-service retention period. This typically aligns with the guidelines set forth by the UK’s applicable data protection laws, which generally suggest a retention time frame of around 3 years.

7.3 Personal data that we process for any purpose or purposes shall not be kept for longer than is necessary for that purpose or those purposes.

7.4 In some cases it is not possible for us to specify in advance the periods for which your personal data will be retained. In such cases, we will determine the period of retention based on our data processing needs.

7.5 Notwithstanding the other provisions of this Section 5, we may retain your personal data where such retention is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person.

8. Amendments

8.1 We may update and review this policy from time to time by publishing a new version on our website. This is to ensure this Policy is up-to-date and accurately represents the activities of RankRoc LTD.

8.2 You should check this page occasionally to ensure you are happy with any changes to this policy.

8.3 We may notify you of significant changes to this policy by email, through our mailing list software (MailChimp), or via an update on this site.

9. Your Rights

9.1 In this Section 7, we have summarised the rights that you have under data protection law. Some of the rights are complex, and not all of the details have been included in our summaries. Accordingly, you should read the relevant laws and guidance from the regulatory authorities for a full explanation of these rights.

9.2 Your principal rights under data protection law are:

  • the right to access;
  • the right to rectification;
  • the right to erasure;
  • the right to restrict processing;
  • the right to object to processing;
  • the right to data portability;
  • the right to complain to a supervisory authority; and
  • the right to withdraw consent.

9.3 You have the right to confirmation as to whether or not we process your personal data and, where we do, access to the personal data, together with certain additional information. That additional information includes details of the purposes of the processing, the categories of personal data concerned and the recipients of the personal data. Providing the rights and freedoms of others are not affected, we will supply to you a copy of your personal data. The first copy will be provided free of charge, but additional copies may be subject to a reasonable fee.

9.4 You have the right to have any inaccurate personal data about you rectified and, taking into account the purposes of the processing, to have any incomplete personal data about you completed.

9.5 In some circumstances you have the right to the erasure of your personal data without undue delay. Those circumstances include: the personal data are no longer necessary in relation to the purposes for which they were collected or otherwise processed; you withdraw consent to consent-based processing; you object to the processing under certain rules of applicable data protection law; the processing is for direct marketing purposes; and the personal data have been unlawfully processed. However, there are exclusions of the right to erasure. The general exclusions include where processing is necessary: for exercising the right of freedom of expression and information; for compliance with a legal obligation; or for the establishment, exercise or defence of legal claims.

9.6 In some circumstances you have the right to restrict the processing of your personal data. Those circumstances are: you contest the accuracy of the personal data; processing is unlawful but you oppose erasure; we no longer need the personal data for the purposes of our processing, but you require personal data for the establishment, exercise or defence of legal claims; and you have objected to processing, pending the verification of that objection. Where processing has been restricted on this basis, we may continue to store your personal data. However, we will only otherwise process it: with your consent; for the establishment, exercise or defence of legal claims; for the protection of the rights of another natural or legal person; or for reasons of important public interest.

9.7 You have the right to object to our processing of your personal data on grounds relating to your particular situation, but only to the extent that the legal basis for the processing is that the processing is necessary for: the performance of a task carried out in the public interest or in the exercise of any official authority vested in us; or the purposes of the legitimate interests pursued by us or by a third party. If you make such an objection, we will cease to process the personal information unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing is for the establishment, exercise or defence of legal claims.

9.8 You have the right to object to our processing of your personal data for direct marketing purposes (including profiling for direct marketing purposes). If you make such an objection, we will cease to process your personal data for this purpose.

9.9 You have the right to object to our processing of your personal data for scientific or historical research purposes or statistical purposes on grounds relating to your particular situation, unless the processing is necessary for the performance of a task carried out for reasons of public interest.

9.10 To the extent that the legal basis for our processing of your personal data is:

  • consent; or
  • that the processing is necessary for the performance of a contract to which you are party or in order to take steps at your request prior to entering into a contract, and such processing is carried out by automated means, you have the right to receive your personal data from us in a structured, commonly used and machine-readable format. However, this right does not apply where it would adversely affect the rights and freedoms of others.

9.11 If you consider that our processing of your personal information infringes data protection laws, you have a legal right to lodge a complaint with a supervisory authority responsible for data protection. You may do so in the EU member state of your habitual residence, your place of work or the place of the alleged infringement.

9.12 To the extent that the legal basis for our processing of your personal information is consent, you have the right to withdraw that consent at any time. Withdrawal will not affect the lawfulness of processing before the withdrawal.

9.13 You may exercise any of your rights in relation to your personal data by written notice to us, in addition to the other methods specified in this Section 7.

10. Our Use of Cookies

10.1 A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and is stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server.

10.2 Cookies may be either “persistent” cookies or “session” cookies: a persistent cookie will be stored by a web browser and will remain valid until its set expiry date, unless deleted by the user before the expiry date; a session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed.

10.3 Cookies do not typically contain any information that personally identifies a user, but personal information that we store about you may be linked to the information stored in and obtained from cookies.

For more on our use of cookies, please see the specific section below.

11. Cookies That We Use

11.1 We use cookies for the following purposes:

  • personalisation – we use cookies to store information about your preferences and to personalise the website for you;
  • analysis – we use cookies to help us to analyse the use and performance of our website and services; and
  • cookie consent – we use cookies to store your preferences in relation to the use of cookies more generally.

11.2 For more on our use of cookies, please see the specific section below.

12. Cookie Use By Our Service Providers

12.1 Our service providers use cookies and those cookies may be stored on your computer when you visit our website.

12.2We use Google Analytics to analyse the use of our website. Google Analytics gathers information about website use by means of cookies. The information gathered relating to our website is used to create reports about the use of our website. Google’s privacy policy is available at: https://www.google.com/policies/privacy/

12.3 We do not publish Google AdSense advertisements on our website. However, to determine your interests, Google will track your behaviour on our website and on other websites across the web using cookies. This behaviour tracking allows Google to tailor the advertisements that you see on other websites to reflect your interests. You can view, delete or add interest categories associated with your browser by visiting: https://adssettings.google.comYou can also opt out of the AdSense partner network cookie using those settings or using the Network Advertising Initiative’s multi-cookie opt-out mechanism at: http://optout.networkadvertising.org. However, these opt-out mechanisms themselves use cookies, and if you clear the cookies from your browser your opt-out will not be maintained. To ensure that an opt-out is maintained in respect of a particular browser, you may wish to consider using the Google browser plug-ins available at: https://support.google.com/ads/answer/7395996

For more on our use of cookies, please see the specific section below.

13. Managing Cookies

13.1 Most browsers allow you to refuse to accept cookies and to delete cookies. The methods for doing so vary from browser to browser, and from version to version. You can however obtain up-to-date information about blocking and deleting cookies via these links:

13.2 Blocking all cookies will have a negative impact upon the usability of many websites.

13.3 If you block cookies, you will not be able to use all the features on our website

For more on our use of cookies, please see the specific section below

14. Our Details

14.1 This website is owned and operated by RankRoc Ltd

14.2 We are registered in England and Wales under registration number 14592541

14.3 Our principal place of business is at The Old Rectory, Wood Lane, Burgh, Norwich, England, NR11 6TS

14.4 You can contact us:

  • by post, at the address in 12.3 above
  • using our website contact form
  • By social media outreach using RankRoc ltd’s social media profiles
  • by telephone using the number found on our contact page
  • by email using the address found on our contact form

15. Data Protection Officer

15.1 Our Data Protection officer is Luke Elwes – gdpr@rankroc.com

16. Third-Party Websites and Services

16.1 Our website may contain links or integrations with third-party websites and services. This privacy policy may not cover the privacy practices or policies of those third parties. We encourage users to review the privacy policies of those third-party websites and services for more information.

17. Security

17.1 We are committed to ensuring the security and integrity of your personal data. We employ a range of technical and organisational measures designed to protect your information from unauthorised access, disclosure, alteration, or destruction. These measures may include, but are not limited to:

  • Encryption of your personal information during storage, using security tools such as Bitwarden.
  • Utilisation of secure platforms, such as Google Sheets, for service-related information collection.
  • Adoption of specific collection methods and protocols to mitigate the risk of online data breaches.

17.2 It is crucial to note that no system can guarantee absolute security. While we strive to protect your data, we cannot guarantee the absolute security of the information transmitted through our services. You acknowledge that you provide your personal information at your own risk.

17.3 Data Breach Notification. In the unlikely event of a data breach that may jeopardise your personal data, we will take immediate action to mitigate the impact of such a breach. We are committed to notifying affected individuals and the appropriate regulatory bodies, in line with the GDPR’s requirements, as soon as we become aware of any data breaches that result in a high risk to the rights and freedoms of the data subjects.

The notification will provide information about the nature of the data breach, the data categories and approximate number of data subjects affected, the likely consequences of the data breach, and the measures taken or proposed to be taken to address the data breach.

17.4 By using our services, you acknowledge and agree that we may communicate such notifications to you via email or any other method deemed appropriate and effective in the circumstances.

18. External Libraries

18.1 Our website may use external libraries to add design elements and functionality. These external libraries include (but may not be limited to): JQuery from the Google CDN and Font Awesome from Max CDN. Each of these sources is GDPR compliant. No personal information is sent to any of these external sources at any point in your browsing of our website.

19. Cookies Policy & How They Benefit You

19.1 Our website uses cookies, as almost all websites do, to help provide you with the best experience we can. Cookies are small text files that are placed on your computer or mobile phone when you browse websites.

19.2 We may use cookies to:

  • Make our website work as you’d expect
  • Remember your settings during and between visits
  • Improve the speed/security of the site
  • Allow you to share pages with social networks like Facebook
  • Continuously improve our website for you
  • Enable you to purchase services from us

19.3 We do not use cookies to:

  • Collect any personally identifiable information (without your express permission)
  • Collect any sensitive information (without your express permission)
  • Pass personally identifiable data to third parties
  • Pay sales commissions

19.4 Granting us permission to use cookies. If the settings on your software that you are using to view this website (your browser) are adjusted to accept cookies we take this, and your continued use of our website, to mean that you are fine with this. Should you wish to remove or not use cookies from our site you can learn how to do this below, however doing so will likely mean that our site will not work as you would expect.

19.5 Our Own Cookies

The cookies we set provide the following functionality:

  • Making our contact forms work
  • Remembering if you have accepted our terms and conditions

There is no way to prevent these cookies being set other than to not use our site.

20. Third-Party Cookies

20.1 Our site, like most websites, includes functionality provided by third parties. A common example is an embedded YouTube video, or a map. Our site includes the following which use cookies:

20.2 Live Chat Cookies

Our website uses Tidio for live chat services. To see information about the information they may collect and the cookies they may use, view Tidio’s Privacy Policy below. 

Tidio Privacy Policy https://www.tidio.com/privacy-policy/

20.3 Social Network Cookies

So you can easily “Like” or share our content on the likes of Facebook and Twitter, and also have direct access to some of our social media channels, we have included sharing buttons on our site, and embedded social media posts and YouTube videos. Cookies may be set by any of the following services, but they do not identify you personally.

Cookies are set by: Facebook, Instagram, Twitter, YouTube, and LinkedIn. The privacy implications on this will vary from social network to social network and will be dependent on the privacy settings you have chosen on these networks. Disabling these cookies will likely break the functions offered by these third parties.

20.4 Mailing List Cookies

If you visit our mailing list page, MailChimp will set four cookies which it needs to help you sign up for our mailings.

Cookies are set by: MailChimp. Disabling these cookies will break the functions offered by MailChimp.

>To view MailChimp’s privacy policy, visit https://mailchimp.com/legal/

20.5 Anonymous Visitor Statistics Cookies

We use cookies to compile visitor statistics such as how many people have visited our website, what type of technology they are using (e.g. Mac or Windows which helps to identify when our site isn’t working as it should for particular technologies), how long they spend on the site, what page they look at etc. This helps us to continuously improve our website. These so-called “analytics” programs also tell us if , on an anonymous basis, how people reached this site (e.g. from a search engine) and whether they have been here before – helping us to provide relevant and targeted content and special offers. Cookies which fall into this category are:

Cookies are set by: Google Analytics.

Google Analytics Cookies:

_ga_* Google Analytics sets this cookie to store and count page views

_ga Google Analytics sets this cookie to calculate visitor, session, and campaign data and track site usage for the site’s analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors.

20.6 Turning Cookies Off

You can usually switch cookies off by adjusting your browser settings to stop it from accepting cookies (“>learn how here). Doing so however will likely limit the functionality of our’s and a large proportion of the world’s websites as cookies are a standard part of most modern websites. It may be that your concerns around cookies relate to so-called “spyware”. Rather than switching off cookies in your browser you may find that anti-spyware software achieves the same objective by automatically deleting cookies considered to be invasive. Learn more about Spyware software here.

21. Cookies Policy

21.1 All information relevant to the cookies used on our website may or may not be covered in this policy.

21.2 To view our full cookies policy, visit https://rankroc.com/cookie-policy-uk/

22. Data Collection From Minors

22.1 We do not knowingly collect or solicit personally identifiable information from children under the age of 18 years old. By using our services you represent that you are at least 18 or that you are the parent or guardian of such a minor and consent to such minor’s use of the services. If you become aware of any data we may have collected from children under the age of 18, please contact our Data Protection Officer at gdpr@rankroc.com

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